It's a long journey from the cotton field to the final product, and at every step of the complex supply chain we aim to ensure the highest level of responsibility. Our organic cotton, sourced from India, goes through a number of stages as it moves from the cotton farm to a finished decorated garment to be sold across the world.
At IDEMIDENTITY, 95% (with an aim of 100%) of our products are made from 100% organic, environmentally conscious and vegan friendly cotton. We work closely with our suppliers to source only the best raw materials, grown or produced in ways that do not harm people, animals or the environment. We exclusively use 100% GOTS certified organic cotton from India and recycled polyester.
We aim to create pieces that last a life time, not a season. We don’t create fast fashion, we create pieces that consider every element of every stage of production. From start to finish, our producers supply chain is certified by various independent bodies and standards. Each of these certifications demonstrate that we are working towards building healthy environmental practices and greater respect for the planet, every step of the way. From ensuring the safety of all our producers, to only using GOTS (Global Organic Textile Standards) Certified printing techniques which use non-harmful inks and sustainable production methods. To finally landing at your door in our 100% recycled packaging.
We aim to give you high quality, design driven, ethical pieces at a realistic price. That’s it.